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Root Analytics

Building a strong foundation for startups to scale their data and insights. Expertise in resale and circular business model analytics, pricing strategy & optimization, reporting automation and modern data stack implementation.

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Data Strategy

Tooling selection & implementation to fit business needs

​KPI identification & monitoring

Reporting Automation

Streamline and automate internal and external reporting to key stakeholders

Custom dashboards

Machine Learning

Identify best use cases for the business

Model implementation - ongoing tracking & monitoring

Training & Data Literacy

Data literacy training for business users

Mentoring in-house data teams on best practices and skill improvement

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Data Strategy

Alison Bertin


Data Strategy Consultant

Partnering with early stage startups to build out scalable data strategies - With a focus on creating a strong foundation to support both descriptive and predictive analytics.

Current & Past Clients Include:

For Days - Circular fashion brand

PowerPay - Home loan financing startup

Luxury Garage Sale - Omni channel resale startup

Partnership Analytics

Trove Recommerce | Work directly with external retail partners to define a resale strategy and present ongoing analytical findings to aid in the growth of their business
Build and implement models to identify and optimize pricing and supply opportunities.
Create resources and training for improving data literacy and adoption of tools across business functions.

Co-Founder | Sustainable Swimwear Company

Co-Founded an ecommerce based swimwear and ski apparel company with all products designed and manufactured in the USA. Responsible for all financial, operations, marketing and product development initiatives.


The University of Chicago
Master of Science in Analytics


C​apstone: ​Retail Apocalypse: Predicting the Survival of  Public and at Retail Retail Companies

University of Akron

Bachelor of Business Administration, ​2008-2012

​International Business​, Minor: ​French

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Get in Touch

Miami, FL

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